Ethical Influence – Winning your pitch without losing your integrity

Is it possible to be an ethical influencer? Can I be compelling, persuasive, high impact AND maintain my integrity? Can I do this in competitive situations and still win?

The position that this article will take regarding these questions is an unequivocal YES, but at times it isn’t easy or necessarily instinctive. This article will explore four principles to substantiate this position.

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