Ten ingredients for designing amazing courses

Have you ever found yourself in the situation where you need to design a high quality course for a demanding audience?

It’s important that it’s produced to a high standard, but you are struggling to find the time to do the research and grunt work needed to produce a quality design with credible persuasive content that leaves you feeling confident.

If you have and you are likely to find yourself in that position again then read on.

I am going to share what 25 years of designing learning events has taught me. Those events have ranged from short two hour courses, sometimes delivered in a virtual classroom, up to full on 12

month personal transformation programs. Nine of those 25 years was spent as a Senior Manager at KPMG. Upon joining I quickly realised there was a reason why they were one of the top four global accounting firms in the world – they employed exceptionally smart people.

I painfully found out that these people, with brains the size of planets, just simply wouldn’t tolerate sloppy course design. After I left KPMG in 2007 and started my own business, working internationally with a range of blue chips, I also discovered that if a client is paying top dollar for my services they expect excellence in course design quality.

I am going to share the recipe that I use, even today, when I’m designing top drawer events: